Spending all your money on love gems? Have to play "one more song" before going to sleep, and another right as you wake up? Free to play game mechanics are intentionally designed that way. Love Live: School Idol Festival has successfully hooked millions of players – what could other F2P mobile games learn from this? (Note: the lecture is aimed at a non-gaming industry audience!)
School Idol Festival and the feedback loops of free to play mobile games
Mikaela "moyh" Rimaila
Sonaatti 2, – (45 min)
Maximum attendance: 4